Food + Beverage

Country Archer Jerky Co.

 
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content creation + platform management

Country Archer Jerky Co.

 
 
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The Opportunity

Country Archer came to Meraki Narrative looking to produce lifestyle content & copy that fit their established aesthetic & voice, increase brand awareness and sales through their social media platforms.  

 
 
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Photo Jul 02, 10 37 13 PM.jpg
 
 
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Our Solution

By adding fresh content, Meraki Narrative has solidified the ideal aesthetic of Country Archer’s branding on social media and increased overall consumer engagement. In the first month alone, sales through Instagram increased 192% and through Facebook 94%.

 
 
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Before

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After

 
 

The Results

 
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Meraki Narrative has increased

Country Archer’s Instagram

Engagement a total of 5%+.

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Through implementing fresh content and targeting Meraki Narrative has increased Country Archer’s Instagram following by a total of 5k+ organic followers.

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This increase in following has

led Country Archer to receive a

total of 500k+ total impressions

over the course of six months.

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Country Archer has had over 60k

Instagram Profile visits after the

updated look from Meraki

Narrative.

Country Archer’s reach for a

traditional post on Facebook was

on average 500K and by October

has grown to 1.5+ million.

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Meraki Narrative has raised the

level of post engagement on

Country Archer’s Facebook feed

from 19K (June) to 140k+

(October).

 

Meraki has done a great job identifying our brand voice & feel and capturing that in both copy and photography. They’re a great team to work with and easy to collaborate with!
— Nikki Frisz, Brand Manager - Country Archer Jerky Co.
 
 

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